The Dream Team
Without a strong team, none of this would be possible. Our philosophy at The Saree Room has always been, high quality at remarkably affordable prices. Every day we come into the office, we all work towards the goal of creating a brand that is miles ahead of the competition.
Co-Founder, Fashion Director
Sofi is our Co-Founder and Chief Creative Officer. She designs all the lovely pieces for TSR. Sofi has always had a passion for fashion and loves seeing clients rocking her designs at events and on Instagram (don't forget to tag us). Starting from an early age, she's been styling her friends in different outfits which is when she realized she had a calling for it. Who knows… You may have the opportunity to have her style you in-store!
Our team can always count on our Co-Founder and CEO, Adam to say “what’s going on?! HAVE YOU SOLD ANYTHING TODAY? COFFEE IS FOR CLOSERS! ”. All jokes aside... Adam is one of the most hardworking individuals any of us have ever met. He works day and night to ensure our clients have the BEST experience shopping at TSR. If you ever meet him you’ll definitely want to pick his brain! He may seem intimidating but we promise he’s really nice!
Adam has thrived at several publicly traded companies before deciding to focus his attention on The Saree Room full time. Early in his career he enjoyed great success as a top performing Sales Team Lead with Torstar Digital (a division of Torstar TSE: TS.B) during the startup phase one of their e-Commerce ventures. After that, he accepted a role as a Sales Director at Travelzoo (NASDAQ: TZOO) where he was able to achieve record gross revenue numbers. Most recently he was the Head of Business Development at Points International (TSX: PTS) where he secured partnerships with a number of Fortune 500 companies including Apple, Groupon, Google, United Airlines, Southwest Airlines. Adam also owns two successful F45 Training Fitness franchises.
Influencer Account Manager
You may know her as a Skin Guru and your go-to for beauty advice… but we know her as a lot more than that! Nancy started off as one of our Fashion Stylists and is now our Influencer Account Manager. Don’t worry you can still hit her up for Fashion Advice ;)
She interned in the Fashion Hub of New York and we’re so happy to have her on our team as our Marketing Manager! If you see Asmita on the street she will most likely have a drone, camera and laptop on her… Oh and not to mention she’ll be rocking a great outfit for sure!
If you come into the store and hear the latest in Rap & Hip-Hop don’t @ us! That’s all her! Raveena keeps up with trends and always has an honest opinion (if you know, you know). Who else would you want to go to for Fashion advice?
She’s a great part of the team and makes the store feel like home! Ishleen has great taste in clothes and music ;)... She’s always up to date with the latest Punjabi hits! Don’t be afraid to ask her what playlist or song is playing because she’ll be more than happy to let you know.
Varun is a CPA, CA with over 10 years of experience in the accounting field. Varun graduated from university in 2007 and started his public accounting career with Ernst & Young in Downtown Toronto. At EY, Varun participated in audits of a variety of clients ranging from large publicly listed companies (such as Indigo Books & Music, Valeant Pharmaceuticals, etc.) to not-for-profit organizations (such as Royal Ontario Museum). In 2011, Varun moved to the industry and progressed his career as a Controller in TSX listed companies (MBAC Fertilizer (now Itafos) and Sienna Senior Living Inc).
Samir was previously a Senior Vice President in the private equity group of Ares Management – an asset manager with $25bn of private equity capital. After spending two years in Los Angeles, Samir co-founded Ares’ European office in 2013 where he led various growth equity, leveraged buyout, and distressed debt investments. Prior to Ares, Samir worked in the M&A investment banking groups at Credit Suisse in Toronto and Goldman Sachs in New York. Samir holds a Bachelor of Arts, Honors Business Administration from the Richard Ivey School of Business (high distinction).
Kelly Samuel is the Social Media Director of Qode Social, Managing Director of Qode Media, and a proud member of the Forbes Agency Council. Kelly has contributed a dozen articles to Forbes.com about social media marketing, digital trends, and digital marketing tips for other agency members. Notably, she has also been featured by Global News in an interview about social media ethics, The Globe and Mail on Instagram, and has delivered seminars on digital marketing internationally. Kelly received her Honours Bachelor of Arts from the University of Western Ontario with a double major in Media Information and Technology and Visual Arts.
Jason Sarracini is a dynamic business leader and sophisticated marketer who consistently demonstrates the ability to start, build, grow and inspire successful businesses. Founder and C-Level experience from startups to publicly traded companies have enhanced Jason’s innate versatility, dedication and resilience.Jason has effectively developed the marketing, business development and operational capabilities for multi-million dollar internet companies and is renowned for his nurturing and highly-productive leadership style. Highly analytical, his deep understanding of data and reporting support Jason’s progressive decision making across divisions.