In 2015 Co-Founder Sofi was desperately looking for something to wear for a wedding she was attending that weekend. Looking through her closet, she couldn't find anything worth re-wearing because most pieces were designed as a set and not in a way that would allow for mixing and matching.
Desperate, she went store to store trying to find an outfit. Three things drove her crazy about this experience.
Nothing was modern.
Everything was over priced.
The shopping experience was awful.
Ready For Change
She thought to herself, why can I buy a western outfit online and have comfortable in store experiences at places like Zara or Club Monaco but when it comes to South Asian clothing, this experience is non existent?
She wondered if there was a market for a brand that offered high quality South Asian clothing, available for purchase online with fast 2 day shipping all while being remarkably affordable. Was the market ready for change?
At that moment in December of 2015, The Saree Room was born.
A new Direction
Now this once small company has become a household name across the globe. With sales spanning across 4 continents and 16 countries, The Saree Room is showing no signs of slowing down. Sofi and partner Adam have opened a Flagship retail store in Toronto that is like no other South Asian fashion store in the world. Rose gold's, blush pinks with an urban vibe. In 2020 & 2021 the plan is to expand their retail footprint to Vancouver, NYC and London.