Nov 1, 2021: The Saree Room Officially Launches Mobile APP

Nov 1, 2021: The Saree Room Officially Launches Mobile APP

The Saree Room Revolutionizes South Asian Fashion Shopping Experience
Global fashion brand launches The Saree Room app

November 1, 2021 (TORONTO) - The Saree Room, a tech-enabled global fashion brand, today announced the launch of its new South Asian fashion app, available on Apple App and Google Play Stores. 

The Saree Room app is the first of its kind for South Asian fashion, offering a seamless, reliable shopping experience in an otherwise outdated industry. Typically, the current process for shopping for sarees, lehengas and jewelry online is riddled with inconsistencies, sizing errors, poor customer service, and unfortunately, fraudulent vendors. 

83% of women say that a poor online shopping experience for South Asian clothing is the only reason they shop in-store, according to The Saree Room’s annual customer survey. 76% of women say that slow delivery times from online retailers is the main reason they avoid online shopping, and a similar percentage of women (73%) say that a lack of a clear return policy from online retailers is why they steer clear of  shopping online.

“Simply put, women shopping for South Asian clothing deserve better than what’s on offer today,” said Adam Meghji, Co-Founder and CEO of The Saree Room.  “Our main priority is to modernize the way our customers shop - The Saree Room app is just one more way we make purchasing South Asian clothing easy and enjoyable.” 

App users will be able to enjoy exclusive perks such as:

  • Free express shipping on all orders over $100
  • 24 hour priority shopping access on all new drops
  • Members-only offers and flash sales
  • Access to A Trend Ahead - a one-stop lifestyle blog that caters to the unique interests of South Asian women

“The Saree Room app is a must-have for every woman who enjoys South Asian fashion and trends,” said Sofi Kassam, The Saree Room’s Co-Founder and Chief Creative Officer.  “Beyond the clothing, we have created a unique space for South Asian women to be inspired and informed.”

In 2022, the app will be integrated with The Saree Room’s pop-up locations across North America, to create a truly tech-enabled shopping experience. Pop-up tour schedule and locations will be released in early 2022. 

APP STORE: Download Here


About The Saree Room
The Saree Room is a tech-enabled global fashion brand that designs modern South Asian clothing.  Based out of Toronto, the company is setting the new industry standard with its omnichannel vertical retail model and seamless shopping experience. Learn more at

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