FOR IMMEDIATE RELEASE
The Saree Room Brings Contemporary South Asian Fashion to Holt Renfrew Square One
October 6–20, 2025 | Holt Renfrew Square One, On Main
Toronto, ON — October 6, 2025 — The Saree Room, Canada’s leading digitally native South Asian fashion brand, is partnering with luxury retailer Holt Renfrew to present a special in-store pop-up at Holt Renfrew Square One from October 6 to 20, 2025.
Known for redefining how South Asian fashion is experienced and shopped online, The Saree Room has built a loyal community through its elevated e-commerce platform. This exclusive pop-up marks one of the rare opportunities to experience the brand in person — just in time for Diwali.
Blending modern silhouettes with traditional craftsmanship, The Saree Room offers a curated collection of sarees, lehengas, and festive-ready ensembles designed to celebrate heritage through a contemporary lens. Unlike most South Asian fashion brands, all of The Saree Room’s pieces are ready to ship directly from Toronto, offering customers the speed and reliability rarely found in this category.
“Partnering with Holt Renfrew marks an exciting milestone for The Saree Room. We’ve always believed in bringing South Asian fashion to the forefront of Canadian luxury retail, and this collaboration reflects exactly that,” said Sofi Kassam, Co-Founder of The Saree Room. “As a digital-first brand, we’re thrilled to create an immersive, in-person experience where our community can engage with the collection like never before.”
Founded in 2015, The Saree Room has grown into a beloved online destination for modern South Asian fashion, reimagining timeless silhouettes with luxe fabrics, contemporary cuts, and trend-forward palettes. The brand’s commitment to blending tradition with modernity has resonated with customers across North America and beyond, making it a leader in the digital fashion space.
The Holt Renfrew pop-up comes at a perfect moment — ahead of Diwali, one of the most celebrated cultural moments of the year. Guests can visit the pop-up at Holt Renfrew Square One, located “On Main”, to shop the brand’s signature looks, preview exclusive pieces, and experience South Asian fashion through a luxury lens.
Event Details
- What: The Saree Room x Holt Renfrew Pop-Up
- Where: Holt Renfrew Square One, On Main
- When: October 6–20, 2025
About The Saree Room
Founded in 2015, The Saree Room is Canada’s premier online contemporary South Asian fashion brand. Known for blending classic silhouettes with modern design, TSR offers sarees, lehengas, and festive wear crafted to celebrate heritage with a modern twist. Unlike traditional models that rely on overseas pre-orders, TSR holds and ships all inventory directly from Toronto — delivering a seamless, elevated shopping experience across North America and beyond.
Founded in 2015, The Saree Room is Canada’s premier online contemporary South Asian fashion brand. Known for blending classic silhouettes with modern design, TSR offers sarees, lehengas, and festive wear crafted to celebrate heritage with a modern twist. Unlike traditional models that rely on overseas pre-orders, TSR holds and ships all inventory directly from Toronto — delivering a seamless, elevated shopping experience across North America and beyond.
About Holt Renfrew
Holt Renfrew is Canada’s leading luxury retailer, renowned for curating iconic fashion and beauty brands. With a legacy of over 180 years, Holt Renfrew continues to set the standard for modern luxury shopping experiences in Canada.