July 13th, 2020: TSR Tours x International Expansion

The Saree Room Revolutionizes South Asian Fashion with TSR Tours
Global fashion brand kicks off 2020 pop-up tour and offers free international shipping

July 13, 2020 (TORONTO)  - The Saree Room, a Toronto-based global fashion brand, is excited to introduce TSR Tours, an international pop-up tour that is the first of its kind in the South Asian fashion industry.  

In response to growing demand for high quality, affordable South Asian clothing with a modern flair, The Saree Room is rapidly expanding both its e-commerce and retail presence. The company now offers free international shipping and will open quarterly pop-up stores in major cities across North America and Europe. 

Survey data shows that 81% of women prefer to shop in-store for South Asian clothing, and less than 10% have made such a purchase online in the last 6 months.  The Saree Room has bucked the trend with its unique approach - more than 50% of their retail customers have gone on to make future purchases online, and over 74% of revenue is derived through their digital channels.

“We asked, we listened, and now we’re delivering. Our customers want cutting-edge fashion, quality craftsmanship and a seamless in-store and online experience,” said Adam Meghji, Chief Executive Officer of The Saree Room. “TSR Tours brings our signature personal touch right to our customers, while free international shipping ensures affordable South Asian fashion is always just a few clicks away.”

Meera Estrada, cultural commentator and co-host at Global News, commented: “Not everyone has the luxury of jumping on a plane to buy South Asian clothing. I wish The Saree Room was around when I bought my wedding trousseau online 10 years ago. In an industry rife with outdated and unreliable buying experiences, The Saree Room makes shopping for South Asian clothing easy, enjoyable and exciting. TSR Tours will turn heads in every city it hits because nothing quite like it exists in the market - there's a strong appetite for innovative shopping experiences like The Saree Room."

TSR Tours will kick off in Toronto and Vancouver in September, followed by NYC and Atlanta in late 2020.  London, Chicago, San Francisco and Dallas are on schedule for early 2021, with more cities to be announced over the coming months.  The Saree Room’s Toronto store will be replaced by frequent pop-up locations across the GTA to better serve customers in that region.

To learn more about TSR Tours and where you can find The Saree Room, check out https://www.thesareeroom.com/pages/tour.

About The Saree Room

The Saree Room is a Toronto-based global fashion brand that designs modern South Asian clothing. With an omnichannel vertical retail model, The Saree Room sells direct to consumers at 30% - 80% under market prices while never compromising on quality. For more information, visit www.thesareeroom.com