The Mission.
"Our mission is to help ease the hassle of shopping for South Asian Fashion. No more spending a whole weekend going from store to store hoping to find something you like."
The Saree Room wasn’t a choice — it was a necessity.
Before The Saree Room, South Asian fashion was broken. Outdated styles. Outfits you’d wear once and never again. Online shops with no returns, drop-shipped with zero quality control. It was all hassle, no confidence.
In 2015, Sofi had enough. She wanted modern, versatile pieces that felt fresh and wearable — not relics of the past. Adam saw the same gap and shared the vision: South Asian fashion deserved better.
Together, they built The Saree Room. A brand rooted in contemporary design, transparent pricing, and a shopping experience as seamless as the clothes themselves.
What started as frustration became disruption. Ten years later, TSR is a global community proving that South Asian fashion can be modern, effortless, and unapologetically stylish.